Telling a bowler to hit a good length names the outcome and hides every decision that actually produces it.
Line and length is a description, not an instruction
Watch a coach at an age-group net and count how many times the phrase arrives. Good areas. Top of off. Line and length. All of it true, none of it usable, because a length is not a thing you do. It is a thing that happens after you have done four or five other things correctly, and the bowler being shouted at has no idea which of those four or five went wrong.
Here is what actually varies ball to ball. Where the front foot lands relative to the target line. How late the back leg braces. Whether the head falls away at release or stays over the front hip. Release height, which drops by inches as a bowler tires and drags the ball short without any change in intent at all. Those are inputs. Length is an output, and coaching an output is coaching the scoreboard.
I have a bias here. I think the fixation on a repeatable length has produced a generation of bowlers who are accurate and completely readable. A batter facing six balls in the same postage stamp learns the trajectory by the third one, and after that he is not playing the ball, he is playing a memory of the last one. The bowlers who trouble good players vary something the batter cannot see coming, and let the length wobble a little as the price of it.
The other problem is that a length is not fixed anyway. The same delivery is short of a length to a tall batter standing outside his crease and full to a short one who plays back. Six feet from the stumps means nothing without knowing where the feet are. If you must measure something, measure it from the batter.
So what would I say instead? Give the bowler a target he can see and a contact point he wants. Make him bowl at the top of the pad, or at the front shoulder, or at a spot on the pitch he has walked out and touched with his hand. Then the feedback loop is short and physical rather than abstract and moral.
Because that is the last thing wrong with the phrase. Said often enough, in that tone, it stops being technical advice and becomes a judgement about character.
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